Take Your Business To The Next Level
Business can be tough at times. There are challenges, uncertainties, obstacles, the market changes, competitors comes up with new tactics; the whole time you have to stay up with current trends. It almost seems to much to deal with. You are working hard in your business and no-one is working on your business. How do you keep the money coming in? How do you keep your clients happy and coming back again and again? How can you get your life back and stop being a slave to your business?
Business coaching comes at a different level to life coaching. With business coaching, different factors are looked at. Again, it works on finding out where you are, and where you want to go. Strategies and plans are looked at. The back end of your business is looked at. The internal workings of the business are all taken into consideration so that we can best identify how to get you to your goals and the fastest way to get you there.
The keys to Business Success
Business is 80% psychology and 20% skill. Working and utilising your strengths will allow you to create a better business and it will allow you to be happier. Focus on your strengths, the things you are good at and hire your weaknesses. Even in the beginning with just starting your business, you may have to do more yourself however, you can still work your strengths and build your business.
Goals
First steps are to find out where you are and where you want to go. We set the company goals, and these can be stretch goals. From there we create strategic plans that will get you to your financial freedom day.
Business Plan
A business plan is vital. Without one where are going? What are you focused on? Utilising a business plan will allow us to work out your strengths and weaknesses, determine your vision and purpose so we can create the business you want.
Marketing Plan
Similar to your business plan, a marketing plan is not only vital but it is critical. Marketing is one of the biggest factors for every business to gather leads, make sales, grow your business and to successfully survive in this world of business.
Next Steps
With anything, you want to be moving forward and you want to be able to track it. We track your progress; we make changes and tweaks as necessary and we focus on the goal. The outcome you want is the target and to get there effectively is the key.
Some Action Steps That Are Vital To Any Business
What do you need to do in order to have your business become the sort of business you want it to be?
Successful businesses requires many things. It requires great leadership, great employees, passion, purpose, a problem in the market to solve, leads, clients, profits, returning clients, referrals and the list goes on.
Starting and growing a business can have challenges but it can also be an incredible experience. Growing a business is one area people tend to drop the ball on. They are so busy working ‘in’ their business that they forget to work ‘on’ their business. If you don’t spend any time working on your business, why bother keeping the doors open? In order to grow you need clients. You need people to be buying whatever your selling. They need to be spending money with you and supporting your bottom line. How can that happen if you are not working on your business?
Getting client details is so important. How else can you follow up with them? How else can you invite them to ‘special nights’ you run or for filling your restaurant. You need bums on seats, and how else can you invite them or advertise fast to fill that nights low numbers with a ‘chef’s special’ if you do not have any details? You want to be able to offer birthday deals, buy one, get one free; Mother’s /Father’s Day promotions, Easter Promo’s and the list goes on.
Follow up! You must follow up each and every lead that comes to you, to your business. If you don’t guess, who gets the client? Your competitor 100% of the time. And guess what you get? You get bankruptcy and you are out of business! Not bad for all the blood, sweet and tears you just sunk into your business so that you could have your freedom day and set you and your family up comfortably for life.
Added Value. Nothing brings in clients faster than having more perceived added value. Do not drop prices, do not drop your pants to get work; to bring in clients. That is the fastest way to go out of business as well. Bigger companies can afford to go in price wars because they have many more products to carry them. Find and give your clients incentives so that you are the first person they call.
Giving discounts will certainly cause you to drop your service and more than likely, your quality. If you give incentives, and value add always, you will be enjoying life! Your business will be successful with less stress and less headaches. Imagine what your business would look like and how it would feel if your business was successful. See yourself happy and successful in your business! You need to find ways to add value even if it is through joint ventures or collaborations with other companies. It may be gifts like gift cards, bottles of wine, restaurant vouchers etc. that give more perceived value to your client. Would it so that it is a 10% or less of the total price. Perhaps they need to buy from you several times, and each time they are getting a token and once they reach for instance 10 tokens, they get the voucher or gift basket or weekend away. People love receiving gifts. They love getting something for ‘nothing’ as it seems. It is an ethical bribe.
For things to change, first you must change. If nothing changes then nothing changes. Do you want the next 5 years to be like the last? So you had a good last 5 years. Great! Now how about having the next 5 years that will knock your socks off?
Can your business do with more sales? Can your business do with more profits? Do you have a financial freedom day that you want to achieve? If you answered yes to any questions, then you need to get on a call now. Let’s start today. In 12 months time, think about where you might be because you started today. Or you can wait 12 months and be kicking yourself because you didn’t start today. It’s your choice.